CLIENT: LIKE FEATHERS
BRIEF: Branding and marketing
POSITION: Graphic designer and concepter
Like feathers was a refreshing and different idea I had to work on. It was a new clothing brand for women and they needed to create the branding. They contacted me to create a branding proposal and help them to look for a way to present the new brand into the market in a different manner than usual. The client explained to me they wouldn't like to be a normal clothes brand. They used to work in an establishment helping women with problems so they not only wanted to sell clothes, also they would like to help the customers.
So I proposed to them the idea of encouraging the customers via quotes (like in the examples) "Because feather may fall to the floor but they can fly away again" to make the customers feel good about themselves and help them to think positive.
Also I propounded to change the messages with the seasons of the year. so every 3 months customers will find a new quote in their labels.
Customer service Webs and Apps
UX/UI and Visual design
Mobile web
Interaction and visual design
APP
Interaction design
Advertising
Art direction
APP
Interaction and visual design
APP
Interaction and visual design
Rebranding
Graphic design