CLIENT: ALFA ROMEO
BRIEF: International advertising campaign
POSITION: Art director & Graphic designer at dommo
Dommo is an independent advertising agency based in Madrid (Spain) and in 2011 won the pitch for running the international advertising campaign of Alfa Romeo brand. I joined the creative team to create the advertising campaign for the new launched Alfa Romeo Giulietta model in Europe (mainly in Spain, France, Italy, Belgium, Greece, Netherlands, Portugal, Poland and Switzerland).
Together with the creative team we made an ATL campaign creating TV spots, printed ads and flyers, but also we increase the brand presence in digital formats, creating contests in facebook, letting famous bloggers to use the car for a weekend and even being present in festivals (like SONAR Barcelona) with brand stands.
Our objective, together with the customer, was to encourage a perception change of the consumers about the brand, without losing the essence as a benchmark in the automotive world. We tried to improve the relationship with the consumer through the experience and product. We used Alfa Romeo Giulietta model as a flagship of the campaign and having presence in TV, print and online.
Customer service Webs and Apps
UX/UI and Visual design
Mobile web
Interaction and visual design
APP
Interaction design
APP
Interaction and visual design
APP
Interaction and visual design
Rebranding
Graphic design
Branding
Graphic design