I help companies shape their ideas into product strategies
and experiences.
I provide digital solutions that are user-centric to achieve business goals and customer satisfaction.
REferences
Marthe van Rooij (Director Digitizing Passenger Operations at Air France-KLM)
Beatriz is an exceptional UX professional. We have hired her as the lead designer for one of the iOS teams in KLM's Digital Studio, a space dedicated to the digital transformation of our company. Beatriz has plenty of ideas to transform day-to-day work through digital technology, while keeping a sharp eye on the needs and context of the users, our colleagues working in KLM operations. She has a strong focus on the strategic rationale, but is also very hands-on and flexible when providing designs or running more tactical initiatives such as user councils. Equally important, Beatriz is a very fun person to work with, we miss her at KLM!
Miriam Menéndez (Art Director at dommo Spain)
"Bea and I often have breakfast together. It is during these free moments that, in her company, I feel more alive and bright ideas come to me. I could not shine without her, because she expands my mind by offering creative insights. These insights are usually inspired by common brands everyone finds around them. Bea helps me through my creative battles and makes me understand that the battlefield is only for braves. She helps me to realise that the road to victory is a good strategy and to never stop trying. I am very thankful to Bea and appreciate her very very much"
Carmen Fdez. (The proud mother)
"Beatriz is my daughter. To be entirely honest, Bea is not perfect, but when you get to know her, you realise her weaknesses are in fact strengths. What may be initially viewed as stubbornness and perfectionism is in fact hard work and patience. She always overcomes her weaknesses to achieve her goals. Whenever there is a problem in our house and no one in the family is able to fix the situation, we always wait for Bea because she always solves the problems"
Emmo (My furry dog)
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